Active Dunolly – Doing Sport Differently

Sports Focus has partnered with Central Goldfields Shire Council and VicHealth to showcase Active Dunolly.

Active Dunolly is a community-based activation tool that was created prior to COVID-19. Active Dunolly originated as Sports Focus wanted to engage and activate the local women in the community. Through multiple consultations it was identified that to activate the women, the broader community must also be involved. (partners, children, friends etc)

In partnership with VicHealth, Healthy Heart of Victoria and the Central Goldfields Shire, Active Dunolly has grown, and many consultations and activities have occurred within the community.

VicHealth is a long-term partner of Sports Focus, and this project is a great example of implementing the Doing Sport Differently principle “engage with target market throughout the design process to reduce barriers and fulfil motivations” . You can find more about the Doing Sport Differently principles here.

“We want everyone to feel comfortable and welcome to be active in their community. VicHealth is excited to support Sports Focus to provide more diverse and social activities in Dunolly,” said VicHealth CEO Dr Sandro Demaio.

To find out more about Active Dunolly and our work within female participation please visit our website for more information