Building a positive club culture

Sporting clubs provide ample social opportunities for individuals, families and communities, therefore having a strong and positive culture at your club is an important factor to ensure people have a positive and pleasant experience. Developing a successful club culture is often discussed in clubs, however without a clear idea of what it actually requires.

Club culture involves so much more than on-field success. The culture of your club is reflected in the values, beliefs, behaviours and expectations the club holds.

Your club can be the envy of others, simply by looking after the wellbeing of everyone involved and creating a positive club culture. Creating a positive club culture can also result in:

  • The creation of a safe, welcoming and inclusive environment.
  • Creating a positive image of the club.
  • The attraction of new members or sponsors.
  • The club becoming a place where people want to spend their time.
  • The club becoming more respected by the community and other clubs.


So, how can your club adopt a positive club culture?

Creating a positive culture won’t happen overnight. There are several actions your club can take to work towards creating a positive culture:

  • Discuss some key values the club should have – this sets the tone for the direction you take. What does the club stand for? What is and isn’t considered acceptable behaviour?
  • Get the ideas and input from everyone at the club, not just players and officials. Go one step further and reach out to the community to ask how they perceive you as their view are likely to differ from those within the club.
  • Consider the diversity of your club. Is the club welcoming and inclusive of all ages, abilities, cultures, genders? How are alcohol and drugs managed within the club? Is the club a Child Safe environment that meets the Child Safety Standards?

Sports Community have a Culture Audit Tool that can assist your club to identify some areas to consider when creating your club’s culture. Other important issues to consider include:

  • Club Code of Conduct/Behaviour
  • Alcohol and Drug Management (Good Sports Program)
  • Mental Health
  • Women and Respectful Relationships