Content Control

A social media policy developed by your club committee, in collaboration with the members, provides a framework to ensuring your social media sites contain content that promotes your club as a ‘club of choice’.  Furthermore, does your committee know who has administrator access to your club’s social media sites and therefore control over its content?  Hopefully someone within your club committee has the necessary skills to administer these sites or the committee can choose to delegate the responsibility to club member(s) who do have them.

There are a number of basic content control measures that can be easily applied to your club’s social media sites that will limit the risk of embarrassing posts occurring.

Adjusting privacy settings is an excellent place to start. What privacy settings are currently turned on within your club’s social media sites?  For example, on Facebook the club can moderate their public page through available privacy settings by:

  • Blocking unfavourable words such as profanity or words that are often used in a discriminatory fashion. Your club can choose which words to block.
  • Selecting an option to review posts that the club has been tagged in before they can be made public.
  • Selecting to review posts made by others on your club’s page before they become public.

The committee is responsible for communicating to the wider club community its expectations relating to conduct on the club’s social media sites, so;

  • Does your club’s Code of Conduct include social media and does it therefore include penalties for breaches of the code?
  • Does your club have a social media policy? A well-developed social media policy will outline what the club intends to achieve via its social media presence, along with guidelines around content, frequency, evaluation and reporting.
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